You build and lose a business one customer at a time. You really do have to see customers as individuals and making sure they are nurtured is the best way to achieve loyalty, a good reputation and, ultimately, more profit. These days, customers are smarter and have higher expectations than ever. Unhappy customers are more likely to complain on social media and, with customer reviews becoming a real decision driver, it’s not only your reputation that will be affected. We offer mystery shopping, which tells you what’s really happening when your staff interact with your customers, and customer service training workshops so that you can target those areas where you have most opportunities to improve.
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